There are many parts that make up your brand identity. Below I’ve posed some questions to get you to think about ways you can describe your brand to help you develop that identity. The more distinctive it is, the more likely you will be to stand out in a crowded market place.
Tone of voice
Tone of voice is really important when developing your brand. This sets the tone for how all of your communications should sound and how your staff should speak as well. There are some fun exercises you can do to help you define your tone of voice. For example, think about a celebrity or character from a film that would talk in the same way you want your business to. Are you Alan Sugar or Ann Widdecombe? Are you John Suchet or Jordan?
You can also think about other brands that talk in a certain way and how they might be similar to yours. They don’t have to be in the same industry but there may be something about the way they communicate with their customers that resonates with you. Are you Apple or John Lewis? Are you Top Shop or Phones4U?
By doing this, it will help you think about the language you use with your customers, staff and suppliers.
Your visual brand
Other things to consider when developing your brand are the colours that fit with you – do muted shades appeal or are you more drawn towards funky fluorescents?
Then consider the font you will use to represent your brand. Would a more traditional font suit your business or are you looking for something modern and contemporary?
Shapes are also important – for example if you use boxes to highlight things on your website or in your brochures – do you think everything should have a sharp, neat edge to it or would you prefer more soft, rounded shapes?
Finally, is your brand masculine or feminine? Again this will heavily influence the way your brand is portrayed to your audience.
I hope you have fun developing your brand. If you would like more detailed advice please contact me on 07930 357579.
